Less Guilty, More Pleasure Popchips Ad

“Less guilty, more pleasure,” (PathosEthosLogos.com, 2015), those are four words you want to hear when eating a guilty pleasure snack. Trying to still feel healthy yet giving yourself a delicious snack without feeling guilty is what Popchips ad focuses on. This Ad reflects logos as advertisement by presenting nutritional facts and using comparison. This ad also uses a common form of logos with a “more bang for your buck” strategy. This strategy is best used in advertisements for food products but also with money or performance.

“Advertisers use logos to convince people to invest money and/ or time into a product, service, event, person, or organization,” (PathosEthosLogos.com, 2015). This advertisement focuses on presenting a product for people to benefit the audience and their health. Logos are used in this ad as nutrition, showing nutritional facts as a statistic strategy. Numbers and statistics are ways that ads convince the buyer to buy their product.

To continue, another way advertisement’s use logos is by presenting an argument, arguing if’s and then. By using an image or picture, the audience get an eye catcher to help them get convinced of the goal of the ad and gives audiences a sense of logic. In this case, they will have a delicious snack, a good and reasonable portion, yet still feel like a healthy person.

The advertisement that I choose called “less guilty, more pleasure,” from Popchips, shows both ethos and pathos. Ethos is defined as the writer’s character or as a role of the writer in the argument, and how credible his/her argument is. In my advertisement the Popchips argue that they’re chips are not only healthier than competition but argue that you will feel less guilty by eating these chips because of the nutritional facts provided. They are categorized as “healthier” than the competition. This advertisement also shows pathos.

Pathos appeals to the emotions, sympathetic imagination, beliefs, and values used as the role of argument. In this advertisement, guilt is used as an emotion. The advertisement targets emotions that also include pleasure. By making the audience feel less guilty in eating a snack that is considered unhealthy.

Finally, this ad uses a form of logo with strategy called “more bang for your buck,” (PathosEthosLogos.com, 2015). This strategy is used in food products, money, or performances. This specific strategy focuses on the value of the product and the worth of the buyer’s money. It’s another way of saying the food is worth the money you are spending. By comparing the Popchips with competitor’s chips.

In conclusion, in my opinion, Popchips advertisement for a healthy, yet satisfying snack approach is well targeted and right on point. It is important that as a seller to use focus on a strategy to help not only reach your point of view, but to sell your product. Showing nutritional facts, to help compare to competing chips, yet show that the chips will be a healthy snack to pick.